Display form



A g. 1, 1939. F; E. EVERSON DISPLAY Foam Filed Feb. 27, 1937 2Sheets-Sheet 1 INVENTbR. M). t. W BY .9 QM ATTORNE? Aug. 1 1939. F. E.EVERSON DI SPLAY FORM Filed Feb. 27, 1937 2 Sheets-Sheet 2 INVENTOR.

Patented Aug. 1, 1939 UNITED STATES PATENT OFFiCE DISPLAY FORM FranklinE. Everson, Scarsdale, N. Y. Application February 27, 1937, Serial'No.128,085

1 Claim.

This invention to a new and useful improvement in display forms wherebyan article or a series of articles such as bottles may be efiectivelydisplayed and closely associated insuch display with advertising matterrelated-thereto.

An object of the invention is to provide a display form of the utmostsimplicity so that the cost of production and ease of use may be reducedto a minimum.

Further and more specific object, features, and advantages will moreclearly appear from a consideration of the specification hereinafterwhen taken in connection with the accompanying drawings which form partof the specification and which illustrate a present preferred form ofthe invention.

Briefly considered the general nature of the invention includes a singlestrip or sheet of material such as cardboard which is folded at suitableintervals to provide two bottom portions which meet and are suitablyfastened together, a back wall portion and a sloping or inclined frontwall portion, from which an advertising or display area is cut out inthe form of a flap which is lifted up and turned back and has on itsfront surface when thus disposed suitable advertising matter. The flapis held in its upper position by the articles being displayed which maybe bottles disposed in the opening formed by the cut-out. portion andresting on the bottom wall portions. The advertising matter is disposedon the flap in such a manner as to be disposed above the top of thearticles such as bottles.

As shown in the drawings,

Fig. 1 is a plan view of the display form with the displayed articlesshown disposed therein by dotted lines;

Fig. 2 is a front elevation thereof;

Fig. 3 is a vertical cross section through the device; and

Fig. 4 is a developed plan of the sheet from which the form is made.

The drawings, which illustrate a preferred present form which theinvention may assume indicate a sheet having suitable lines of foldthereon shown by dotted lines in Fig. 4, and having end portions l andII forming the bottom wall.

These end portions I0 and II may be glued together by means of a gluedarea II or may be provided with suitable interlocking means (not shown)of any desired type.

Another portion l2 forms a back wall portion, 5 and a still furtherportion [3 forms a sloping front wall portion disposed between thebottom wall .and the back wall. From this sloping front wall portion I 3a flap I4 is cut leaving a gap or openin l5 into which the articles tobe displayed, such as bottles I 6, are disposed. The tops of the bottlesare of such height that the upper portion of the flap I 4, held up inthe position shown in Fig. 3 by the articles I6, is above the tops ofthe articles or bottles and may and does contain advertising material w'ch can thereby be clearly seen instantly by anyone who looks at thearticles beingdisplayed.

' Thus it will be easily perceived that the device is a simple singlesheet with one cut-out portion acting as a flap to bear advertisingmatter and producing a gap in which the displayed articles may bedisposed in intimate relation to the matter advertising the same. Thecost of production will thereby be reduced to a minimum and the ease ofhandling and operating the device will be a maximum and the relationbetween the displayed articles and the advertising matter is bothintimate and most effective.

While the invention has been described in detail and with respect to apresent preferred form which the invention may assume, it is not to belimited to such details and forms since the invention may be changed andmodified without departing from the spirit and scope of the invention inits broadest aspects. Hence it is desired to cover any and all forms andmodifications of the invention which may come within the language orscope of the appended claim.

What I claim is:

A display form which comprises a single sheet of material folded toprovide a bottom wall, a back wall, and a sloping front wall portion, aflap cut from the front wall and pivoted thereto to be disposed in anupward position back of articles disposed in the gap or opening formedby the cut-out.

, FRANKLIN E. EVERSON.

